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Influence and Advocacy
  • Influence and Advocacy

CMA Member physician pricing displayed.

This course is open to practicing physicians and residents.

Learn to advocate and build alliances so you can meet your organization’s objectives.

TYPE: Virtual, Facilitated
DURATION: 2 days 10:30 AM - 5:00 PM ET each session
CREDITS: Earn up to 11.5 Group Learning (Section 1) credits


Workplace politics exist in every leader’s world. How health care leaders navigate regular interactions with stakeholders — while maintaining autonomy, integrity and sanity — can either help or hinder their objectives.

This Physician Leadership Institute course will teach you how to become more influential at work, build alliances and achieve consensus to meet your objectives. It will also teach you to become a spokesperson using recognized communication, advocacy and media skills.


  • better understand your workplace from political, social and economic perspectives;
  • influence your stakeholders by better understanding how matrices and networks work;
  • determine how health care decisions are made and how to influence them at the local, provincial and federal levels;
  • navigate workplace politics;
  • create a strategic advocacy approach;
  • develop persuasive messages on key issues; and
  • skillfully work with the media.

This course can be tailored and delivered* to physicians and/or interdisciplinary teams at your organization, meeting or conference. We’d be happy to work with you to find the right course for you and your organization. Please complete this brief questionnaire, and one of our learning specialists will get back to you to discuss options.

*Due to the ongoing COVID-19 pandemic, courses will be delivered virtually until further notice.


Janice Stein PhD FRSC LLD MOC

Peter Kuling BSc MSc MD FCFP CCPE


Influence and advocacy - is currently on backorder. You may still purchase now though and we'll ship as soon as more become available.